ACP is a managed service provider that helps over 12,000 businesses with all their office technology needs, from IT services and cybersecurity to copiers and mailing systems.
When ACP's team reached out to us in February 2021, they had a solid foundation with 798 people finding them organically each month through allcopyproducts.com. However, they faced big challenges in their competitive market. They were not ranking for local searches and as they were adding new services those were not being found as well. Their domain authority was really low, which also resulted in potential customers not finding them.
Establish ACP as the go-to resource in their industry by building domain authority, achieving top 10 rankings for their main services, and capturing local SEO opportunities for their expanding service offerings.
Our primary focus was obtaining backlinks of the highest quality from websites that are both relevant and possess high authority in the fields of business technology and managed services. The strategy was to form partnerships with these sites that allowed for content co-creation, resource sharing, and collaborative campaigns that established thought leadership.
We forged valuable alliances with well-known MSP firms and tech suppliers to construct a diverse and organic backlink profile that aligned perfectly with ACP's target market.
We used our well-tested keyword strategy for MSPs targeting ACP's main service pages. After a detailed competitor analysis and keyword research, we identified high-value opportunities and optimized their landing pages to capture traffic from users searching for their core business solutions.
As ACP expanded their service offerings and geographic reach, we developed targeted local SEO campaigns to capture regional search traffic. This included optimizing for location-based keywords and establishing local authority signals.
After four years of dedicated effort and strategic implementation, ACP achieved remarkable results that far exceeded their initial goals. The transformation was not just in numbers, but in their overall digital presence and market position within the industry.
Over the span of four years, we secured 551 premium backlinks from the kinds of places that actually count: industry publications that ACP's customers read, trusted technology review sites, established business directories, and partner MSP websites. We didn't just grab any link we could find; each one was hand-picked to make sure it would genuinely help ACP's reputation and support both their immediate migration needs and their bigger growth plans.
We also dramatically improved ACP's domain authority, moving it from 19 to 38. This enhanced their search rankings across targeted keywords in the MSP and office technology space, and drove sustainable organic traffic growth that exceeded their initial goals.
Through our strategic approach, ACP achieved top 10 rankings for their main services and new local SEO terms, directly translating to increased qualified traffic and business growth. For example, their service landing page for Denver, CO went from not ranking at all to high traffic page! This means that already warmed up ready-to-buy customers in Denver were now finding ACP services!
