Privacy Policy

What Information We are Taking

This page outlines our policies regarding the collection, use, and disclosure of personal data when you use our services—and the choices you have around that data.

At MSP SEO Agency, your privacy is important to us. We’re committed to protecting your personal information and being fully transparent about how we collect, use, and share it.

This Privacy Policy applies to all of our websites, including our main brand (Loopex Digital) and any industry-specific websites we operate—such as our dedicated MSP SEO Agency site. Whether you're browsing our pages, reaching out for a consultation, or working with us on a campaign, this policy outlines how we handle your data with care and respect.

We collect all  required information to provide, improve, and personalize the services we offer. By using our website or working with us, you agree to the collection and use of your information in accordance with this Privacy Policy.

What Information We Collect

To provide you with the best possible experience and results, we may collect the following types of information:

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a) Personal Information

When you fill out a form, request a consultation, or contact us, we may collect:

• Your name
  
• Email address
  
• Company name
  
• Phone number
  
• Website URL
  
• Other details you choose to share, including legal or business documents (for link-building or campaign purposes)
  

b) Device & Usage Information

We automatically collect basic technical data to improve site performance and understand how visitors use our websites. This may include:

• Your IP address
  
• Browser type and versio
  
• Pages you visited and time spent
  
• Device type and operating system
  

c) Cookies and Tracking Technologies

We use cookies and tracking pixels to improve your experience, remember your preferences, and better understand user behavior across our sites. You can manage or disable cookies through your browser settings at any time.

d) Analytics Data

We use tools like Google Analytics to gather anonymized data about how visitors use our websites—this helps us improve performance, design, and content.

How We Collect Information

We collect information in a few different ways to help us provide a better experience and more relevant services:

• Directly from you: When you fill out a form, sign up for a consultation, subscribe to our newsletter, or contact us via email, we collect the details you provide—like your name, email address, and business information.
  
• Automatically through your visit: We use cookies and tracking tools (like Google Analytics) to gather data about how you interact with our site. This includes your IP address, browser type, pages visited, and time spent on our site.
  

How We Use Your Information

We only use the data we collect for purposes that serve you and improve your experience. Here’s how:

1. To respond to your inquiries and provide the SEO services you request
2. To send occasional updates or marketing emails (only if you’ve opted in)
3. To improve our website performance, user experience, and overall service quality
4. To measure traffic and campaign results so we can optimize what works
5. To detect and prevent misuse or fraud, keeping our platforms safe for everyone

Legal Basis for Processing

At MSP SEO Agency, we process personal data lawfully, fairly, and in a way that is transparent to you. While the U.S. does not require the same legal bases as GDPR, we follow global privacy standards to ensure your information is handled responsibly.

Depending on the context, we rely on one or more of the following legal grounds to collect and use your personal data:

1. Consent

We may ask for your consent to collect and use certain types of personal data. This applies when you:

• Subscribe to our email newsletter
• Opt in to receive updates or offers
• Use contact forms or lead magnets where marketing follow-up may occur

You can withdraw your consent at any time by contacting us or using the unsubscribe link in emails.

2. Contractual Necessity

When you request our services—such as booking a consultation, hiring us for MSP SEO, or entering into an agreement—we need to process your personal data to:

• Communicate with you about your project
• Deliver our services
• Issue invoices, service agreements, and reports
• Fulfill our contractual obligations

Without this information, we wouldn’t be able to provide the service you requested.

 3. Legitimate Interests

We may also process your personal data where it is reasonably necessary for our legitimate business interests and does not override your rights or freedoms. This includes:

• Improving our website performance and user experience
• Understanding how visitors use our services
• Conducting internal analytics and campaign performance tracking
• Detecting and preventing fraud or abuse
• Ensuring the security and stability of our platforms
• Reaching out to potential clients with relevant services (based on professional role or business interest, not personal consumer targeting)

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How We Share Information

We take your privacy seriously and only share your information when it’s absolutely necessary—and always with your best interest in mind.

Here’s how and when we may share your data:

• With trusted third-party service providers: We work with reputable tools and platforms—such as Google (for analytics), Mailchimp (for email marketing), and similar services—to operate our website and deliver the services you request. These providers only receive the data they need to perform their specific functions, and they’re required to keep it confidential.
  
• We never sell your personal information.
  Period. Your data is never sold, rented, or traded to third parties for any reason.
  
• When required by law or legal process: If we are legally obligated to disclose personal data—such as to comply with a subpoena, court order, or regulatory request—we will do so carefully and in accordance with the law.

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Cookies and Tracking

Like most websites, we use cookies and similar tracking technologies to improve functionality, measure performance, and personalize your experience.

What types of cookies we use:

• Essential cookies: Needed for basic site functionality like page navigation and form submission.
  
• Analytics cookies: Help us understand how visitors interact with our site using tools like Google Analytics.
  
• Remarketing cookies: May be used for running advertising campaigns to reconnect with past visitors across platforms (like Google or Facebook Ads).
  
• Session cookies: Temporary cookies that expire when you close your browser, used for short-term activities like remembering form inputs.

Your Rights & Choices

We believe you should have control over your personal data. Depending on your location and applicable privacy laws, you may have the following rights:

• Right to access, correct, or delete your personal data:
  You can request to view the data we’ve collected about you, ask us to fix incorrect details, or request full deletion of your information.
  
• Right to withdraw consent:
  If you’ve given us consent to use your data (e.g., for marketing emails), you can withdraw that consent at any time—no questions asked.
• Right to request data portability:
  If applicable (such as under GDPR), you may ask us to send you your personal data in a portable format so you can transfer it to another service.

To exercise any of these rights, simply contact us through our Contact Us page. (don't forget to link it to the page)

Data Security

We take data security seriously and use a combination of physical, administrative, and technical measures to protect your information. These include:

• Secure Sockets Layer (SSL) encryption across our websites
• Access control and permission-based internal systems
• Regular website monitoring and software updates
• Secure third-party tools and platforms

That said, no method of transmission or storage over the internet is 100% secure. While we do our best to protect your information, we cannot guarantee absolute security. We recommend that you also take steps to protect your own data when online.

Data Retention

We only keep your personal data for as long as it's needed to fulfill the purpose it was collected for—whether that’s responding to an inquiry, delivering SEO services, or complying with legal obligations.

For example:

• Form submissions and consultation requests are typically stored for up to 12 months
  
  
• Client-related project data may be retained for longer, as required for reporting or service delivery
  
  

We regularly review the data we store and securely delete anything that’s no longer needed. Retention periods may vary depending on the nature of the information and applicable laws.

Links to Other Websites

Our website may contain links to third-party websites, such as client sites, SEO tools, or industry resources. Please note that we are not responsible for the privacy practices or content on those external websites.

We encourage you to review the privacy policies of any third-party site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, tools, or legal requirements. When we do, we’ll update the “Last Updated” date at the top of this page.

We encourage you to review this policy periodically to stay informed about how we’re protecting your data.

Contact Information

If you have any questions about this Privacy Policy or how we handle your personal information, feel free to reach out:

📧 Email: info@mspseo.agency
🏢 Office Phone Number: +37477 760009

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We're happy to answer any questions and support your data rights.

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