Gobins is an established managed IT services provider with a strong reputation for delivering reliable technology solutions to businesses. They needed to strengthen their online presence to match their service quality and industry expertise.
Gobins’ main problem was that their online authority wasn't reflecting their true market position, an issue a lot of MSP struggle with. Their backlink profile showed only 80 referring domains, which put them at a serious disadvantage against competitors in the managed service provider space who had double the reference, and hence the authority.
To establish Gobins as a digitally credible MSP through consistent, high-quality backlink acquisition while building sustainable organic visibility for strategic industry keywords.
We focused on building Gobins' credibility within the MSP ecosystem through collaborations with authoritative sources that their potential clients trust. “Quality over quantity” was our main rule here, and we used it to target the best technology publications, industry directories, and respected MSP community sites.
Each backlink opportunity was carefully evaluated for its relevance to managed IT services and its potential to enhance Gobins' reputation among businesses seeking reliable technology partners. We worked consistently to build a diverse, sustainable backlink portfolio.
Our approach created multiple pathways for prospects to discover Gobins, reducing dependence on any single traffic source while building the kind of digital authority that translates into business credibility.
We secured 156 high-quality backlinks from respected industry sources, growing their referring domains from 80 to 200 - that’s a 150% increase. But the increase wasn't the only goal. Numbers didn’t show that each link represents a potential referral source and credibility signal for prospects researching MSP services.
The domain authority increased from 21 to 26. This is a consistent progress that makes them more authoritative in the eyes of Google.
What This Really Means for Gobins:
Another real win was achieving organic rankings in positions 1-20 for strategic MSP keywords. This means when their ideal clients search for IT services, Gobins consistently appears where prospects are actually looking, giving them a higher chance of being visible and found by potential clients.
Now Gobins has the digital foundation that matches their service quality, with consistent monthly growth that continues to strengthen their market position.