The Orange Crew is a managed IT services provider serving Orange County with over 20 years of experience. They specialize in providing comprehensive IT support to local businesses, schools, and nonprofits.
The Orange Crew came to us in March 2025 because they had a problem they couldn't ignore. After twenty years of building technical expertise and earning a solid reputation in Orange County's business community, their online presence was letting them down.
Their domain rating sat at just 11, which put them at a serious disadvantage against competitors in the managed service provider space. The real issue was that their website wasn't showing up in potential customer searches.
To establish The Orange Crew as a digitally competitive MSP in Orange County within the first quarter, building strong search visibility for IT services keywords while creating a sustainable foundation for long-term organic growth.
We worked on Orange Crew’s backlink profile first. The goal was to secure high-quality backlinks from technology publications, business directories, and industry-relevant websites. So, we decided to put our focus on building The Orange Crew's credibility within the MSP ecosystem. That was done through partnerships with authoritative sources that their potential clients trust.
Each link opportunity was evaluated for its relevance to managed IT services and its potential to enhance The Orange Crew's reputation among Orange County businesses seeking reliable technology partners.
We built a comprehensive keyword strategy (based on historical data) around managed services, cybersecurity, and general tech support terms. We analyzed how local businesses in Orange County were searching and took a hard look at what their competitors were doing. This helped us spot the gaps where The Orange Crew could step in and get noticed by the right people.
Our approach balanced competitive IT service terms with location-specific searches, ensuring The Orange Crew would appear when Orange County businesses searched for the exact services they provide.
Only three months later, The Orange Crew had completely transformed their digital presence.
We secured 37 high-quality backlinks from respected industry sources. These links brought real referral traffic and established The Orange Crew as a credible voice in their field. Their domain authority jumped from 11 to 26, which is a 136% increase that put them in a completely different league competitively.
But the real win was breaking into the top 10 Google rankings for keywords that had been impossible for them to rank for before.
Now The Orange Crew shows up when their ideal clients are searching, which is a great set-up for long-term digital success. We're still working with The Orange Crew, so expect updates as we achieve even better results.