From 1 to 24 Monthly Leads & Top 10 Rankings in 3 Months

Key Metrics Overview

• Domain Rating (DR): 11 → 37 (236.36%) after targeted link-building and authority campaigns.
• Primary Keyword (“IT Support Orange County”): Not ranking → Top 10 Google results within three months.
• Site Health Score: Below 80% → 95%+, after resolving technical issues and improving Core Web Vitals.
• Backlinks: 0-10 → +500 high-quality industry backlinks from relevant tech and business sources.
• Google Business Profile (GMB): Incomplete → Fully optimized (categories, services, schema, visuals).
• Local SEO Signals: Weak → Strong, with consistent NAP, schema markup, and embedded local map.
• Location Pages: None → Multiple high-volume area pages targeting Orange County businesses.

The Company and The Challenges

The Orange Crew is a managed IT services provider based in Orange County with over 20 years of experience supporting local businesses, schools, and nonprofits. Despite their strong reputation offline, their digital presence lagged behind.

Challenges:

• Homepage Lacked Focus: Content wasn’t optimized for their main keyword, “it support orange county,” and didn’t guide users effectively.
  
  
• Missing Local Signals: No maps, schema markup, or NAP consistency across online listings, making it hard for Google to verify their local relevance.
  
  
• Unoptimized Google Business Profile (GMB): Incomplete profile, missing categories, services, and visuals that help attract local clients.
  
  
• No Location-Specific Pages: They weren’t targeting high-volume service areas within Orange County, leaving traffic on the table.
  
  
• Technical Performance Issues: Crawl errors, redirect chains, and slow load times affected both site health and indexation.

Our Strategy

1. Keyword-Driven Homepage Optimization

• Rewrote and restructured homepage content to target the core keyword “it support orange county.”
• Improved layout hierarchy (H1, H2s, internal linking, and CTAs) to guide both users and search engines.
• Optimized meta title, description, and image tags for primary keywords.

• Enhanced readability and relevance to match local search intent and client pain points.

2. Local SEO Enhancements

• Embedded an interactive Orange County map on the homepage to improve local ranking signals. 

• Added local business schema to help search engines recognize and validate the company’s service area.

• Ensured NAP (Name, Address, Phone) consistency across the website and Google Business Profile.

• Optimized the GMB profile by not only ensuring NAP consistency, but also reviews, description, images, and publishing regular posts.

4. Location Page Expansion

• Created new service-area pages targeting high-search-volume cities within Orange County (e.g., Irvine, Anaheim, Santa Ana).

• Developed unique content for each page, incorporating localized keywords and detailed service breakdowns.
• Linked location pages internally to strengthen the website’s geographic relevance.

4. Technical SEO Improvements

• Conducted a full technical audit to identify crawl errors, redirect issues, and broken internal links.
• Compressed images, implemented browser caching, and minified code to enhance Core Web Vitals.
• Verified full mobile responsiveness and ensured proper HTTPS setup across all pages.
• Used Google Search Console and site audit tools to confirm error resolution and boost crawlability. 

5. Authority Building & Backlink Acquisition

• Identified authoritative technology publications, local business directories, and MSP-related websites for link opportunities.
• Developed a targeted outreach campaign focusing on contextual backlinks from relevant Orange County-based and tech-industry sources.
• Ensured each link placement aligned with The Orange Crew’s services and target audience to build topical authority.
• Monitored backlink quality and indexing to strengthen overall domain credibility.

The Results

Only three months later, The Orange Crew had completely transformed its digital presence.

We secured +500 high-quality backlinks from trusted industry sources, bringing real referral traffic and helping position The Orange Crew as a credible voice in the MSP field. Their Domain Authority jumped from 11 to 37, a 236.36% increase that put them in a whole new competitive league.

The real milestone, though, was achieving Top 10 Google rankings and first page visibility for the once-invisible keyword “it support orange county.”

Their optimised local pages now attract consistent, qualified traffic from local businesses searching for managed IT services.

Their Google Business Profile became a fully optimized, high-performing local asset with complete service listings, visuals, and posts. The Orange Crew is now a recognized name in the local pack of Orange County.

With a 95%+ site health score, fully optimised GMB listing, and strong local SEO signals, The Orange Crew is now one of the most visible MSPs in Orange County, a foundation built for sustained organic growth.

If you want your managed IT bussiness to grow and generate organic leads, MSP SEO Agency can help you.