Verticomm is a managed IT services provider supporting businesses across multiple locations including Denver, Boulder, Fort Collins, and Kansas City. They mainly specialize in enterprise-grade IT solutions built on ITIL best practices and NIST cybersecurity frameworks.
There was a clear problem: Verticomm had 25+ years of proven expertise but was practically invisible online with only 250 keywords ranking across all their markets (that’s relatively small for an MSP like them). While competitors were capturing businesses searching for local searches, Verticomm's ideal clients couldn't find them despite actively looking for exactly what they offered. This visibility gap meant missing thousands of potential leads every month who were ready to buy but going to competitors instead.
To dramatically expand Verticomm's search visibility and establish them as the go-to choice for businesses actively searching for managed IT services, while ensuring they capture high-intent traffic from prospects ready to make purchasing decisions.
We fully optimized Verticomm's website content to match search intent, essentially making sure their pages answered the exact questions prospects were typing into Google. We knew business owners were tired of vague tech talk, so we made sure the content spoke to what really matters to them, the everyday headaches of managing IT. At the same time, we highlighted why Verticomm’s 25 years of experience make them a team people can truly rely on.
To do that well, we took the time to learn. We researched the managed IT space, looked closely at what others were saying, and reached out to people in our network to better understand how companies actually choose their IT providers.
Here we used a semantic SEO approach. We started by targeting long-tail keywords that capture people actively shopping for managed IT services rather than just researching. This means Verticomm now appears when someone searches "managed IT services near me" or "Denver IT support company" - searches that indicate they're ready to sign a contract, not just browse around.
The execution involved intensive research, competitive analysis, and our team working around the clock to implement technical optimizations that most agencies simply don't have the expertise or resources to handle.
Over just a few months of strategic optimization, Verticomm completely transformed their online visibility in the competitive MSP market.
We increased their ranking keywords from 250 to over 2,200: a remarkable 780% increase. This wasn't just about numbers; each new ranking represented a potential connection with a business actively seeking managed IT services.
Their search presence expanded dramatically, with over 500 brand-new keywords that had never ranked before, giving them visibility for searches they were completely missing previously.
What This Really Means for Verticomm:
But the real win was establishing Verticomm as a visible authority in their local markets. This means when business owners search for "managed IT services near me" or similar high-intent terms, Verticomm now has the search presence to compete for that valuable traffic.