5 Best MSP Marketing Companies (2025)

If you’ve been in the MSP world for a while, you’ve probably had mixed experiences with marketing agencies. High retainers, low ROI, cookie-cutter “done-for-you” campaigns that sound good in pitch decks but fall flat in real life.

And if you’ve ever scrolled through MSP Reddit threads, you’ll notice the same frustrations repeated over and over: “agencies are best at marketing themselves,” “cheaper to hire in-house,” “no magic bullet.”

This list is different. We don’t have a list of 20 or 10 companies, because we’ve rounded up only the five best MSP marketing companies with proven MSP experience, actual case studies, and results that go beyond buzzwords.

How We Chose Them (With Your Pain Points in Mind)

When MSPs pick a marketing partner, these are the big pain points:

• MSP Experience → Not just “IT adjacent” but agencies that know the MSP model.
• ROI & Transparency → No $65k/month mystery retainers.
• Collaboration Style → Agencies that work with you, not just for you.
• Multi-Channel Strategy → SEO, PPC, content, even print when it makes sense.
• Client Credibility → Case studies, testimonials, and a real track record.

Those are the points we kept in mind when selecting this list of the 5 best MSP marketing companies. 

5 Best MSP Marketing Companies

1. MSP SEO Agency

Most MSPs hit the same wall: they know they need leads, but they don’t want to burn cash on vague “full-service” retainers. That’s why MSP SEO Agency stands out, and that’s also why it made our list. They only do SEO, and they only do it for MSPs. That focus matters because SEO for MSPs isn’t the same as SEO for dentists or ecommerce. Clients type “IT support” or “cybersecurity services” into Google, not “MSP,” and this agency knows those nuances cold.

• Best for: MSPs that want local leads from search (budget-conscious to mid-size).
• Key services: Everything you might need for MSP SEO: technical SEO, content creation, on-site MSP SEO, off-site seo, local SEO, optimization for AI, digital PR, backlinks, web design, review generation.
• Why MSPs choose them: They optimize for the realities of 2025 (AI overviews, map packs, “People Also Ask” boxes) and track ROI based on booked clients, not just traffic.
• Results: One MSP went from invisible to a full inbound pipeline in three months. Others see 2-5 inbound leads a month just from local search. Check out their case study for Orange Crew, for which they gained top 10 rankings in just 3 months!
• Drawback: It’s SEO-only. If you need PPC or full creative campaigns, you’ll need another partner. But if you want the fastest route to consistent leads, this is the place to start.

Think of them as your “core specialist.” If SEO is your lead engine, they’re the mechanics who keep it tuned.

2. Clarity Performance

Many MSPs get burned by generic agencies that don’t understand long, complex B2B buyer journeys. Clarity Performance, based in London, was built to solve that problem for technology companies, including IT service providers. They specialize in PPC and SEO for B2B tech, SaaS, and MSPs, and their results speak for themselves: dramatic visibility gains, sixfold lead increases, and millions in pipeline.

• Best for: MSPs and B2B tech firms that need serious SEO and PPC horsepower, not generic “all-industry” marketing.
• Key services: Data-driven SEO, PPC & paid social (Google + LinkedIn), journalist-grade content writing, high-authority link building, HubSpot integration, conversion-focused web design.
• Why MSPs choose them: They’re tech-first marketers who understand niche services like cloud, cybersecurity, and IT infrastructure. Instead of vanity metrics, they focus on pipeline and revenue impact, the outcomes MSPs actually care about.
• Results: One UK managed services provider jumped from page 10+ to the top of page 1 in 5 months. 
• Drawback: They’re award-winning and in high demand, which means pricing reflects that. Smaller MSPs may find them less affordable unless they’re ready to invest for scale.

Think of them as the enterprise-grade option: perfect if you want rapid visibility, aggressive PPC, and measurable revenue growth.

3. Tortoise and Hare Software

If you’re past the early stage and ready to scale, Tortoise and Hare is one of the strongest options. Founded by someone with a tech background, they actually understand complex MSP services, cybersecurity, SaaS, compliance,  and can translate that into campaigns that resonate with business owners.

• Best for: MSPs aiming for multi-channel growth at scale.
• Key services: Website development, SEO, PPC (Google + LinkedIn), full-service digital marketing.
• Why MSPs choose them: Their team has generated 35,000+ leads since 2018. They already know what works in MSP PPC and SEO, so you don’t have to waste months on experiments.
• Results: A South Florida MSP added $60k+ MRR in a year with Google Ads. Another doubled revenue in two years through SEO.
• Drawback: Full-service means higher retainers. This isn’t a fit if you’re cash-strapped, but if you want to jump from steady to aggressive growth, they bring the firepower.

Think of them as your “outsourced marketing department,” with a bigger budget, but multi-channel horsepower among the best MSP marketing companies. 

4. TRIdigital

TRIdigital brands itself as the MSP marketing agency, and they’ve been in the game for 15 years. Their edge is creativity, helping MSPs stand out with campaigns that aren’t just SEO checklists but big-picture plays.

• Best for: MSPs who want large-scale campaigns with industry credibility.
• Key services: Custom campaign development, lead generation, and strategic planning.
• Why MSPs choose them: With 400K leads generated, they’ve proven reach and longevity. If you’re trying to step into the spotlight in a crowded market, their creative spin could give you the edge.
• Results: 1,500+ appointments booked across 15 years.
• Drawback: Their site is light on service details, and smaller MSPs may find the scope (and cost) too heavy.

They’re best if you’re an MSP with budget and ambition, looking not just to grow, but to make a splash.

5. Goodman Lantern

Finally, Goodman Lantern. They’re not MSP-specific, but their content-first approach and HubSpot expertise make them interesting if you’re building a content engine. Sometimes what MSPs lack isn’t leads tomorrow, it’s a consistent voice and a system for nurturing prospects over time. That’s where they fit.

• Best for: MSPs that need high-quality content and HubSpot implementation to build authority.
• Key services: Content marketing, HubSpot setup, communications, strategy.
• Why MSPs choose them: A women-led, globally distributed team with 10+ years of experience across 30+ industries. They can bring structure to your inbound marketing.
• Results: Served 100+ clients worldwide, with strong content output and HubSpot expertise (though no MSP-specific case studies).
• Drawback: Not specialized in MSP marketing. You’d be one of their few MSP clients, which could bring a fresh perspective or a slower learning curve.

Think of them as a “content engine” you can bolt onto your MSP. Not the most specialized, but strong if HubSpot and consistent content are your bottlenecks.

DIY vs. Agency: What Reddit Got Right (and Wrong)

If you follow MSP Reddit threads and industry forums, you’ll see the same debates pop up:

• “In-house is cheaper.”
• “Tools like GlassHive are enough.”
• “Print campaigns aren’t dead.”

And to be fair, they’re not wrong. There are wins to be had with DIY marketing. As for MSP SEO marketing, you can review our go-to MSP SEO guide before finalizing your actions in that front. However, there’s also a ceiling.

Why Agencies Still Win for MSPs

The truth is, while you might understand MSP operations inside out, marketing your MSP is its own discipline. Knowing IT and knowing how to get found, trusted, and chosen by IT buyers are two very different skills.

To build that level of expertise in-house, you’d either spend years testing strategies or hire multiple specialists. A single marketing hire can’t match the depth a proven MSP agency team brings.

That’s why the agencies in this list stand out. They’re not generic “all industries” firms, they’re MSP-savvy, priced competitively, and focused on ROI. Think of it this way: you wouldn’t ask a general handyman to reconfigure your client’s network. You’d call in an expert. Marketing’s the same.

Final Thoughts

MSP marketing isn’t about hacks or one-off tricks. The real foundation is SEO and content, the channels that keep working long after you publish.

PPC, thought leadership, and even print can add value, but SEO is where predictable, high-intent leads come from. The agencies we’ve listed know the MSP world and how to turn that knowledge into steady growth.

Your job is simple: pick one of the best MSP marketing companies that’s transparent on ROI and willing to collaborate. The right agency won’t just get you clicks, it’ll help you grow month after month.

FAQs 

Do MSPs really need a specialized agency, or is in-house better?

You can try in-house. But here’s the catch: one marketing hire can only juggle so much: SEO, PPC, content, design, and reporting. An agency brings a whole team of specialists who already know the MSP space: cybersecurity, compliance, cloud, and helpdesk. They understand how MSP buyers search, what keywords matter, and what pain points resonate. 

To build that knowledge in-house, you’d either need years of trial-and-error or a multi-person team. Best MSP marketing companies bring scalability and proven frameworks, so you don’t waste time reinventing the wheel.

How long before MSP marketing delivers results?

That depends on the type of results you’re after:

• SEO: The most brilliant long-term play. SEO compounds, content you publish today keeps working for you months (and even years) later. With the right MSP-focused SEO strategy, you can see early traction in 2–3 months. Many MSPs using our recommended SEO agency have gone from zero visibility to inbound leads in under six months.
• PPC: Immediate clicks, but not always the right leads. Business buyers are wary of ads, and PPC can become expensive fast. It’s great for quick visibility, but less reliable for long-term ROI.
• Content: A 6–12 month horizon. Blog posts, guides, and case studies build authority and trust. Pair it with SEO for the compounding effect.
• Print & events: Still useful in local MSP markets (sponsoring local business events, for example), but less scalable than digital.

If you’re choosing one channel to prioritize, SEO + content is the foundation. It’s what brings sustainable, high-intent leads, without burning budget every month like PPC.

What channels actually work: SEO, PPC, print, or all of the above?

All of the above can work, but here’s the truth:

• Local SEO: Non-negotiable. Being visible in the map pack and local searches is where most small business owners start.
• SEO + content: Core of modern MSP marketing. It builds trust and gets you found.
• PPC: Still has a place, but ROI is dropping. Many MSPs report ad spend eating into the budget without driving consistent leads.
• Print & local events: Outdated for broad reach, but still powerful for networking in smaller markets.

Bottom line: focus on SEO first, then layer in PPC or local tactics where it makes sense.

What if an agency doesn’t deliver? How do I protect my investment?

This is one of the biggest concerns on Reddit and in MSP circles. The solution? Transparency and flexibility.

• Look for agencies that provide ROI-based reporting (not just vanity traffic metrics).
• Avoid long-term, lock-in contracts unless you’ve tested them first.
• For example, MSP SEO Agency works on a month-to-month basis. If you don’t see progress or if you want to pivot, you can walk away anytime, no year-long handcuffs.

That’s the kind of accountability you should demand from any agency you work with.